Mayfair Magazine – Volume 13 Number 1 – January 1978

Original Vintage British Men's Magazine | Winter Wonderbirds | Caroline | Maeve | Jill | Elizabeth | Morgan Classic Cars

An original vintage UK edition of Mayfair Magazine, Volume 13, Number 1, dating to the late 1970s and believed to be the January 1978 issue.

Published by Fisk Publishing Co. Ltd., London, this issue combines classic British glamour photography, motoring history, Second World War naval subjects, humorous articles, fiction and lifestyle features.

The magazine carries the seasonal cover headline Winter Wonderbirds – Our New Year Bevy to Keep You Warm, reflecting its winter and New Year theme.

This is an original period publication, not a modern reprint.

The photographs show the actual magazine being offered, including its original front cover and contents page.

Front Cover – Vintage Winter-Themed Glamour Photography

The front cover features a large, warm-toned colour photograph of a smiling, long-haired blonde model in a softly lit indoor setting.

The model has long, straight blonde hair, dark eye makeup and a playful expression, looking towards the camera.

She is posed kneeling on a bed or cushioned surface, wearing a dark, loose-fitting lace-trimmed garment.

The surrounding setting features pale furnishings, fluffy fabric, patterned upholstery and warm decorative lighting.

A yellow furry cushion or throw is visible in the foreground, adding to the winter-themed atmosphere.

The photographic composition has the soft-focus appearance and warm colour palette commonly associated with 1970s British magazine photography.

Across the top is the large MAYFAIR masthead, printed in orange and outlined lettering.

The traditional subtitle reads:

Entertainment for Men

The cover also carries the publication's familiar oval circulation claim:

Largest U.K. Men's Magazine Circulation

The original UK cover price is 60p.

The overall design is characteristic of the era, using traditional serif typography, understated colours and a prominent photographic image.

Main Cover Headlines

Winter Wonderbirds – Our New Year Bevy to Keep You Warm

The issue's seasonal photographic theme.

What a Corker – The Winner from the Wine Bar

A feature about a model associated with a wine-bar-themed pictorial.

Morgan – A Car That Never Ages

An article devoted to the enduring appeal of Morgan motor cars.

Good Heavens – A Choirgirl Unclothed

A themed photographic feature.

Q-Boats – Sea Wolves in Ship's Clothing

An article about disguised naval vessels used during the First World War.

The King-Sized Cutie from King's Lynn

Another of the issue's featured models.

These subjects demonstrate the variety of material traditionally published in Mayfair.

Featured Models and Photographic Contents

The original contents page identifies six named photographic features.

Annette – Page 12

Feature: What an Au Pair

An early photographic feature in the issue, presented around an au pair theme.

The title reflects Mayfair's characteristic approach to themed glamour photography.

Elizabeth – Page 28

Feature: A Favourite Filly Revisited

Credited Contributor: David Hinton

A photographic feature involving Elizabeth.

The description suggests a return appearance by a previously featured model.

The feature is credited to David Hinton.

Jill – Page 44

Feature: Cheers for an Unclothed Choirgirl

Credited Contributor: Stephen Oliver

A themed photographic feature featuring Jill.

The cover promotes the same subject under the headline Good Heavens.

The feature is credited to Stephen Oliver.

Caroline – Page 52

Feature: Stripping a Tempting Talent Scout

Credited Contributor: Roy Brewington

A photographic feature featuring Caroline.

The contents page includes a small black-and-white preview image labelled Cool Caroline, Page 52.

The preview shows a long-haired woman posing indoors, with furnishings and framed wall decorations in the background.

The photograph is presented in the classic black-and-white pictorial style associated with Mayfair's earlier editions.

The feature is credited to Roy Brewington.

Maeve – Page 68

Feature: Winner from the Wine Bar

Credited Contributor: Siwer Ohlsson

Maeve appears in a photographic feature associated with a wine-bar theme.

The front cover also advertises the subject with the headline What a Corker.

The feature is credited to Siwer Ohlsson.

This is an example of the magazine's use of everyday social settings as the inspiration for photographic features.

Yvonne – Page 84

Feature: A Cute Counterhand Uncovered

A photographic feature featuring Yvonne.

The title suggests a shop-counter or retail-themed setting.

The supplied contents photograph does not clearly establish a separate contributor credit for this entry.

Donna – Page 100

Feature: King's Lynn's Kingsize Cracker

Credited Contributor: Roger Pearson

Donna is featured in another of the issue's photographic pictorials.

The cover promotes her under the headline The King-Sized Cutie from King's Lynn.

The feature is credited to Roger Pearson.

The King's Lynn reference adds a distinctly British regional element to the magazine's presentation.

Morgan Magic – Classic British Motoring

Page 60 – Written by William Boddy

One of the most interesting editorial features in this issue concerns the famous British sports car manufacturer Morgan.

The article is titled:

Morgan Magic

The front cover promotes the subject with the headline:

Morgan – A Car That Never Ages

The article is credited to William Boddy, the respected British motoring journalist and historian.

The contents page includes a small black-and-white photograph of a classic Morgan sports car, captioned Sporty Morgans, Page 60.

The pictured car has traditional British roadster styling, including:

• Long bonnet.

• Sweeping front wings.

• Round headlights.

• Upright windscreen.

• Open-top bodywork.

• Traditional radiator grille.

• Classic wire-wheel appearance.

The article is particularly interesting for collectors of Morgan motor cars and historic British automotive journalism.

Potential areas of collector interest include Morgan's traditional design, the enduring popularity of British sports cars and the work of William Boddy.

This feature makes the magazine appealing beyond its principal photographic content.

Q Ships – First World War Naval History

Page 38 – Written by Edwyn Gray

A historical feature titled:

Q Ships

The contents page describes the article as:

World War I's Sitting Duck Decoys

The front cover promotes it as Q-Boats – Sea Wolves in Ship's Clothing.

Q-ships were disguised armed vessels used to counter enemy submarines, particularly during the First World War.

The feature is credited to Edwyn Gray, known for his writing on naval and submarine history.

This article is of particular interest to collectors of:

• First World War naval history.

• British maritime history.

• Q-ships and disguised naval vessels.

• Historic submarine warfare.

• Vintage military journalism.

• Edwyn Gray publications.

The inclusion of this historical feature demonstrates the broader editorial scope of Mayfair during the 1970s.

Painted Ladies – Modern Erotica in an Old Style

Page 75 – Written by Ronald Cobb

An illustrated or editorial feature titled:

Painted Ladies

The contents page describes the subject as Modern Erotica in an Old Style.

The article is credited to Ronald Cobb.

It appears to explore artistic or historical approaches to glamour imagery.

This feature may be of interest to readers studying changing artistic styles and the presentation of glamour in twentieth-century magazines.

Mosby's Rangers – Kent's Wild Westerners

Page 76 – Written by Andrew Morland

An article titled:

Mosby's Rangers

The contents page describes the subject as Kent's Wild Westerners.

The article is credited to Andrew Morland.

This feature appears to explore a British group or activity associated with American Western culture.

It provides another example of Mayfair's interest in unusual leisure activities and social groups.

Carrie – Clothing Down Sale

Page 108 – Written by Steve Kingston

A feature titled Carrie.

The contents page describes the subject as Clothing Down Sale.

The article is credited to Steve Kingston.

This is one of the magazine's additional themed entertainment features.

Humour and Regular Entertainment

Randy Resolutions – Page 19

Written by Peter Maddocks

A seasonal humour feature described in the contents as Inventive Intentions Cartooned.

The subject fits the issue's New Year theme, presenting humorous resolutions in cartoon form.

Gentlemen, That Reminds Me – Page 41

A recurring Mayfair humour section.

The contents page describes the material as Choice After Dinner Tales.

The feature reflects the magazine's traditional use of jokes, anecdotes and light entertainment.

Vasectomy – Page 48

Written by Mike George

A humour feature titled Vasectomy, described as A Cutting Conversation.

The article is credited to Mike George.

Quest – Page 91

The magazine includes another instalment of its recurring Quest feature.

The contents page describes the subject as:

Your Most Vital Statistic Investigated

Quest was a regular feature associated with surveys, personal experiences and relationships.

This issue also includes a reader-service listing for previous Quest material.

Original Fiction – Pseudo-Masochist

Page 16 – Written by Michael Crecy Peterson

The issue includes an original fiction feature titled:

Pseudo-Masochist

The contents page describes the story as Whipping a Story into Shape.

It is credited to Michael Crecy Peterson.

Original short fiction formed an important part of Mayfair's traditional editorial format, appearing alongside photographic features, motoring journalism, humour and historical articles.

Regular Departments and Reader Services

The contents page lists a selection of recurring sections.

Page 9 – Readers' Letters

Correspondence and contributions from readers.

Page 10 – Calendar Offer

An original promotional calendar offer advertised within the magazine.

Page 23 – Book Club

The magazine's book-club service.

Page 26 – Back Numbers

Information about obtaining previous issues.

Page 83 – Film Society

A film-related reader service.

Page 97 – Quest Back Numbers

Information about previous Quest features.

Page 106 – Subscriptions

Original magazine subscription information.

Critics – Page 22

The magazine's reviews section covers:

• Books.

• Films.

• Records and discs.

These regular departments offer an interesting insight into the entertainment, publishing and popular culture of the late 1970s.

Publication Details

Magazine: Mayfair

Subtitle: Entertainment for Men

Volume: 13

Issue: Number 1

Date: Believed January 1978

Country: United Kingdom

Language: English

Publisher: Fisk Publishing Co. Ltd.

Publisher's Address: 95A Chancery Lane, London WC2A 1DZ

Editor: Kenneth Bound

Art Editor: Jim Bunker

Features Editor: David Brenner

Fiction Editor: Gerald Cole

Production Editor: Peter Wilton

Motoring Contributor: William Boddy

Books Contributor: Arthur Pottersman

Films Contributor: Gerald Cole

Discs Contributor: Peter Hopkin

Clubs Contributor: Kenneth Dowd

Original UK Cover Price: 60p

ABC Net Paid Circulation: 448,146

Format: Original printed vintage magazine

SKU: 1599

The original contents page includes a printed ABC net paid circulation figure of 448,146, illustrating the publication's substantial readership during this period.

Condition – Please Read Carefully

Vintage pre-owned magazine with noticeable age-related wear, surface marks, creasing and paper discolouration.

The photographs show the actual magazine being offered.

Front Cover

The front cover retains its original colour photograph and printed headlines.

However, it displays clear signs of age and previous handling.

Visible imperfections include:

• Noticeable rubbing and surface scuffing.

• Numerous fine scratches and handling marks across the cover.

• Age-related yellowing and discolouration, especially around the lighter areas.

• Creasing and wear along the left-hand spine edge.

• More pronounced wear towards the lower-left corner.

• Small abrasions and irregularities along the cover edges.

• Minor bending and curling around the upper corners.

• Slight waviness along the upper edge.

• Small marks and areas of surface wear around the lower cover.

• A visible dark mark over part of the model's upper-body image.

• General signs of long-term storage and handling.

The lower-left corner and adjacent spine area show particularly noticeable wear, including creasing, rubbing and small areas of paper damage.

The main cover image remains recognisable and the text is generally readable.

Spine and Binding

The left-hand spine area shows visible wear.

There is rubbing, creasing and some deterioration around the lower portion of the spine.

The magazine remains together in the supplied photographs, although the binding has not been examined throughout.

Some looseness or additional wear may be present due to age.

Interior Contents Page

The photographed contents page is generally clean and readable.

The original contents table, article titles, page numbers and contributor credits remain legible.

Visible imperfections include:

• Light age-related yellowing.

• Minor marks and handling wear.

• Slight waviness to the paper.

• Small corner bends.

• A noticeable crease or fold at the lower-right corner.

• Minor wear around the outer edges.

The contents page retains its original printed photographs of Caroline and a classic Morgan motor car.

Overall Condition

Fair to good vintage used condition, with visible age-related wear.

The magazine is not in mint or near-mint condition.

It has clearly been handled and stored over many years.

The front cover shows more noticeable wear than the photographed interior contents page.

The magazine has not been inspected page by page, so complete internal page collation cannot be guaranteed.

Please study all photographs carefully before purchasing, as they form an important part of the condition description.

Important – Original Accompanying Items

MAGAZINE ONLY.

Any original free gifts, promotional calendars, loose supplements, separate inserts, discs or other accompanying items are no longer included.

The calendar offer mentioned on the original contents page is historical advertising and does not mean a separate calendar is supplied.

Only the magazine itself, including its currently attached printed pages, is included in this sale.

Packaging and Delivery

The magazine will be carefully packaged to help protect it during transit.

UK Orders: Sent in a protective hardback envelope.

International Orders: Sent in a sturdy cardboard mail-size box for additional protection during overseas shipping.

Collector Interest

This original issue may appeal to collectors of:

• Vintage Mayfair magazines.

• British men's magazines from the 1970s.

• Original glamour photography.

• Caroline, Maeve, Jill and other featured models.

• Roy Brewington photographic features.

• Siwer Ohlsson photography.

• Classic Morgan motor cars.

• Morgan sports car history.

• William Boddy motoring journalism.

• First World War naval history.

• Q-ships and maritime history.

• Edwyn Gray historical articles.

• Vintage British lifestyle magazines.

• Retro fashion and photography.

• Original 1970s advertisements.

• British popular culture and social history.

• Vintage magazine cover art and design.

Summary

An original Mayfair Magazine, Volume 13 Number 1, believed to date from January 1978.

The issue features a distinctive winter-themed blonde cover photograph and a varied selection of photographic, motoring, historical and entertainment features.

Highlights include Caroline, Maeve, Jill, Elizabeth, Annette, Yvonne and Donna, together with William Boddy's Morgan Magic motoring article and Edwyn Gray's historical feature on First World War Q-ships.

The magazine retains its original cover and photographed contents page but shows noticeable age-related wear, particularly around the front cover and lower spine.

An interesting original example of late-1970s British magazine publishing.

Condition: Vintage pre-owned, with noticeable cover rubbing, scratches, creasing, edge wear, spine wear and paper discolouration.

Important: Magazine only. Any original separate gifts or promotional items are not included.

UK Packaging: Protective hardback envelope.

International Packaging: Sturdy cardboard mail-size box.

SKU: 1599