Mayfair Magazine – Volume 13, Number 11 – 1978 – Vintage British Men's Magazine

Original vintage Mayfair magazine, Volume 13, Number 11, featuring classic British glamour photography, an article about racing driver Peter Collins, vintage Vauxhall motoring, Liverpool nightlife, British humour and period advertising.

This substantial 148-page issue provides an interesting snapshot of British men's magazine publishing during the late 1970s.

Published by Fisk Publishing Co. Ltd., London, Mayfair combined glamour photography with motoring journalism, travel, entertainment, humour, fiction and lifestyle features.

This particular edition includes several noteworthy articles covering motorsport history, classic British cars, social attitudes and contemporary popular culture.

Magazine Details

• Publication: Mayfair – Entertainment for Men

• Volume: 13

• Issue: Number 11

• Publication Year: 1978

• Original UK Cover Price: 60p

• Publisher: Fisk Publishing Co. Ltd.

• Publisher's Address: 95A Chancery Lane, London WC2A 1DZ

• Editor: Kenneth Bound

• Country: United Kingdom

• Language: English

• Format: Original printed vintage magazine

• Advertised Length: 148 pages

• Condition: Pre-owned, with visible age-related wear

• SKU: 1571

Publication date: The magazine identifies itself as Volume 13, Number 11. The exact calendar month is not printed on the photographed cover or contents page, so the publication date is recorded as 1978 rather than assigning an unverified month.

Front Cover – Classic 1970s Photography

The front cover features a large, warm-toned studio photograph of a red-haired model wearing a light-coloured fitted bodysuit and matching underwear.

The model is photographed kneeling on a carpeted floor, with her long, voluminous hair illuminated by warm lighting.

The image has a distinctive late-1970s photographic style, with rich amber and brown tones, soft lighting and a relatively simple interior background.

The large outlined MAYFAIR masthead appears across the top of the cover in gold and black lettering.

The subtitle Entertainment for Men appears underneath, with the issue identification and original price in the upper-right corner.

A large diagonal yellow banner across the bottom-right advertises the magazine as a 148-page issue.

Featured Cover Headlines

The magazine advertises several notable articles:

The Nudest Miss England Finalist

A feature associated with a former beauty-contest finalist.

Franky Speaking: Why Men Plump for Cuddly Girls

A personality-led photographic feature exploring preferences and contemporary attitudes.

But Thin Is In, Says Belinda

A contrasting feature reflecting late-1970s fashion and beauty ideals.

Death at the Nürburgring: Peter Collins' Last Race

A historical motorsport article about British Formula One driver Peter Collins.

No Kidding: It's Our Naughtiest Nanny

A photographic feature involving Jenny.

How to Score in Lusty Liverpool

An article exploring Liverpool nightlife and social culture.

Sex Meets Science: Marianne and Her Mobius Strip

A feature combining photography with a mathematical theme.

Cavalcade of Classic Vauxhalls

A motoring feature celebrating historic Vauxhall vehicles.

Rub-a-Dub-Dub: It's the Nude in the Tub

A bathroom-themed photographic feature.

Featured Motorsport Article – Peter Collins

Nemesis at Nürburgring – Page 60

Written by Graham Macbeth

One of the most historically interesting features in this issue concerns British racing driver Peter Collins.

The article is titled Nemesis at Nürburgring, with the subtitle:

"Honouring the James Hunt of the Fifties."

Peter Collins was a prominent British Formula One driver during the 1950s, racing for teams including Ferrari.

He competed alongside some of the best-known drivers of the period and became closely associated with the dangerous early years of Formula One racing.

The article's title refers to the Nürburgring circuit in Germany, where Collins lost his life during the 1958 German Grand Prix.

The comparison with James Hunt places Collins' racing career into the context of British motorsport culture during the 1970s.

This feature is particularly relevant to collectors interested in:

• Peter Collins and British Formula One history.

• Ferrari's 1950s racing heritage.

• Historic Nürburgring racing.

• Vintage motorsport journalism.

• Classic Grand Prix drivers.

An interesting contemporary retrospective published approximately twenty years after Collins' death.

Classic Vauxhall Motoring

Motoring – Vauxhall Vitality – Page 78

Written by William Boddy

Another notable feature is the magazine's motoring article about Vauxhall automobiles.

The contents page describes the feature as Vauxhall Vitality.

The article relates to the history and character of Vauxhall cars, making it particularly interesting to enthusiasts of British automotive heritage.

William Boddy was a well-known British motoring journalist and historian.

The magazine's cover promotes this section as a Cavalcade of Classic Vauxhalls.

A small black-and-white photograph of a vintage motorcar appears alongside the contents listing.

This feature may appeal to collectors interested in classic Vauxhall vehicles, historic British car manufacturers and motoring journalism from the 1970s.

Liverpool Lays – Page 120

Written by Patrick Ede

This feature is described in the contents as:

"The bawdy side of Beatle-land."

The article explores Liverpool's social and entertainment scene.

The reference to Beatle-land connects the feature with Liverpool's international reputation as the home of The Beatles.

This is an interesting period piece for readers interested in Liverpool's cultural history, nightlife and the city's identity during the late 1970s.

Painted Ladies – Page 123

Written by Ronald Cobb

A feature described as Modern Erotica in an Old Style.

The article combines artistic themes with contemporary adult magazine culture.

It reflects Mayfair's editorial approach of mixing traditional artistic references with modern photography and social commentary.

Carrie – Page 140

Written by Steve Kingston

A feature described as She Makes a Unique Girl Friday.

Part of the magazine's wider collection of personality-led entertainment and lifestyle material.

Photographic Features

The contents page identifies several individual photographic features.

Franky – Page 36

Photography credited to Roy Brewington

A feature titled Plumping for Pleasure.

The cover connects this feature with contemporary attitudes towards different body types and beauty ideals.

Jenny – Page 52

Photography credited to John Allum

A feature titled A Nanny Undressed.

The subject is presented through the magazine's characteristic personality-led glamour photography.

Beverley – Page 68

Photography credited to Ed Alexander

A feature titled The Nudest Miss Southampton.

The contents page includes a small black-and-white preview photograph of Beverley.

The feature connects with the front cover's reference to a Miss England finalist.

Teri – Page 93

Photography credited to Hubert Blume

A feature titled Bath Joys.

A bathroom-themed photographic presentation.

Marianne – Page 108

Photography credited to Alan Sass

A feature titled Our Mathematical Teaser.

The cover references Marianne and a Mobius strip, connecting the feature with a mathematical theme.

Belinda – Page 132

Photography credited to Michel Moreau

A feature titled Svelte and Sexy.

The cover promotes Belinda in connection with contemporary fashion and beauty preferences.

These features represent the photographic and editorial style associated with Mayfair during the late 1970s.

Humour, Fiction and Additional Features

The magazine includes several other articles and regular departments.

Little Corkers – Page 43

Written by Paul White.

A cartoon feature titled Wine Bar Wiles Cartooned.

Gentlemen, That Reminds Me – Page 59

A collection of jokes and humorous anecdotes.

Quest – Page 99

A feature titled Sex and the Separated Man.

Che Sera, Sera – Page 32

Fiction written by Mike George.

The contents describe the story as The Perils of Pulling a Gangster's Moll.

Reader Services

The magazine also includes:

• Letters – Page 19.

• Book Club – Page 47.

• Back Numbers – Page 48.

• Quest Back Numbers – Page 105.

• Film Club – Page 114.

• Calendar Offer – Page 130.

• Critics: Books, Discs and Clubs – Page 46.

These sections provide additional examples of the entertainment, consumer culture and reader interests of the period.

Original Vintage Advertising

The supplied photographs show original advertisements retained inside the magazine.

Scoccade Quartz Micro Alarm Clock

One photographed page contains a full-page advertisement for a Scoccade Quartz Micro Alarm Clock.

The advertisement promotes the clock's accuracy and portability, describing it as a miniature quartz alarm clock.

It features several product photographs, including the clock displayed in different settings and alongside its black leatherette carrying pouch.

The advertisement gives an original price of £9.95 and includes a postal ordering form.

The typography, product presentation and mail-order format are characteristic of British consumer advertising during the late 1970s.

Marlboro Country – Back Cover

The original back cover features a full-colour Marlboro cigarette advertisement.

The design shows a cowboy in profile, with horses silhouetted against a dramatic golden landscape.

The advertisement uses the slogan:

"Come to where the flavour is. Marlboro Country."

A Marlboro cigarette packet appears towards the lower portion of the design.

A period health warning is printed along the edge of the advertisement.

The back cover is an interesting surviving example of vintage tobacco advertising, Western-themed commercial photography and late-1970s graphic design.

Condition Report – Important

Condition: Pre-owned vintage magazine with visible age-related wear.

The magazine is not being offered as mint or near mint.

Front Cover

The front cover remains present, with its original photograph, masthead and printed headlines clearly visible.

The photographs show:

• Surface scuffs and light scratches.

• Minor rubbing across the printed cover.

• Edge wear, particularly around the spine.

• Light creasing and handling marks.

• Slight corner wear.

• Small areas of age-related discolouration.

• Wear around the top and bottom edges.

The original cover colours remain recognisable.

Spine and Binding

The spine shows signs of age and handling.

Visible wear includes rubbing, creasing and some deterioration around the folded edge.

The magazine opens to the photographed interior pages, although the entire binding has not been individually inspected.

Interior Pages

The photographed contents page remains clearly readable.

Visible imperfections include:

• Slight yellowing consistent with age.

• Light handling marks.

• Some page curvature.

• Minor edge wear.

• Small areas of discolouration.

The photographed internal pages appear generally presentable for a magazine of this age.

Back Cover

The original Marlboro advertisement remains present and clearly recognisable.

The back cover shows:

• Light surface rubbing.

• Small marks and scratches.

• Minor edge wear.

• Slight corner wear.

• Signs of handling and storage.

Overall Assessment

A collectable vintage British magazine showing age-related wear consistent with previous ownership and storage.

Please examine all supplied photographs carefully, as they form an important part of the condition description.

The magazine has not been checked page by page, so absolute completeness cannot be guaranteed.

Original Extras and Promotional Items

This listing is for the magazine only.

The contents page references a calendar offer and various reader services.

Any original loose gifts, promotional items, vouchers, detachable materials or additional extras that may have accompanied the magazine are no longer included.

The Scoccade alarm clock and other products pictured in period advertisements are advertisements only and are not included.

Only the original magazine shown in the photographs is being sold.

Packaging and Delivery

UK Orders

The magazine will be carefully packaged and dispatched in a protective hardback envelope to help reduce the risk of bending during transit.

International Orders

International orders will be packaged in a sturdy cardboard mailing-size box to provide additional protection during shipping.

The photographs show the actual magazine being offered.

Please review the photographs and condition details carefully before purchasing.

SKU: 1571